How to Become a Videographer

Videography is a unique yet demanding field of work.

Videography is a competitive field that demands creativity, ambition, and technical knowledge. You can prepare to be a videographer by having the right education and experience under your belt. Once you get into the field, you can work on finding jobs, creating a portfolio, and developing a unique style.

Videographers look for careers with television stations, movie studios and directors, news agencies and other media companies, with universities, courts, and other public institutions, as social media consultants, or documenting events such as weddings.

Getting an Education

Get a high school education. You can begin preparing for a career as a videographer while you are still in high school. Find and take any courses at your school that involve working with film.

Some high schools have courses in broadcasting, technology, film, art, or journalism that might involve components relevant to videography.

Take part in your school’s news program, if it has one, as a chance to practice filming.

Register for any student film contests.

Get a college degree. While you don’t really need a specific degree in order to work as a videographer, most in the field have a bachelor’s degree in some area that is related to broadcasting or film. While earning a degree, you will get valuable technical skills and experiences. Courses you can take and possible majors are:

  • Communications
  • Cinematography
  • Broadcasting
  • Video editing
  • Film theory
  • Computer science
  • Script analysis
  • Media ethics
  • Screenwriting

Learn everything you can about video equipment and software. As a videographer, you will consistently be working with camera equipment and editing software, so it’s a fantastic idea to begin practicing with these ASAP. While digital cameras and computer software are the state of the art, you may also gain some familiarity with another sort of equipment and editing techniques.

Professional video equipment and software can be pricey, but if you are serious about becoming a videographer, it could be worth the investment.

 

Top Travel Industry Marketing Videos and Why They Work (Part IV)

Timing Is Critical

Most users like watching shorter videos.


When editing the video always remember you have just 10 seconds to get the user’s attention if you want them to stick around. You should also keep the video on the shorter side. If you have a long video, cut it into several smaller videos to make the whole experience more consumable. There is a huge attention drop off between two and three minutes of viewing time. Therefore, every second after the two-minute mark counts.

If you can’t shorten the video to two minutes, the next sweet spot is to make it between 6 to 12 minutes. Focus on creating good content and telling an interesting story to keep the viewer engaged through the 12-minute mark, but after minute 12 expect another significant drop-off. Remember, you’re not creating a television series; the shorter the video, the easier it is to keep the viewer’s attention and keep them emotionally engaged.

Be Sure Your Video Is Mobile Friendly
Studies show that over 90% of mobile viewers share videos and mobile makes up close to 50% of global watch time on YouTube. Simply put, folks watch lots of videos on their mobile phones. Be sure the aspect ratio, orientation, and any captioning on your finished video are mobile optimized.

Channel Your Inner HBO: Create New Content Regularly
If you want to see success from video marketing, you must be sure you’re creating more than just a handful of videos published at sporadic times. Every story you tell is going to resonate with a different audience. The more stories you share, the more folks you make aware of what you have to offer them for travel. Also, you begin getting a following of people that actively engage and look forward to your content.