Video marketing is an ideal tool for the travel industry. Not only can you see the picturesque scene, but you can experience the sounds and create an emotional connection with the customer. Each day, thousands of people sit in their office cubicles thinking of their perfect vacation, and video marketing is a way to entice them.
In fact, over 65% of people watch travel videos if they’re dreaming of taking a trip.
In this article, we’ll look at some travel marketing videos and discuss why they worked and how you can get the same effect with your video marketing.
As the experience economy grows, destination marketers have to find a way to show visitors they will get a unique experience by traveling to their destination. In your marketing, you need to discuss what makes your destination different and play up those distinct features.
Video Gives Us the Feels
Travel is a distinct experience. Not everyone is going to experience the same vacation in the same way. Regardless if it’s comfort, adventure, unique food, or relaxation, we all value various aspects of a tourist destination. For tourist-focused businesses or organizations, video plays a very vital part in communicating those experiences to the prospective vacationer. You can tell a possible traveler, for example, all the spots only the natives know about.
In fact, among those who watched or commented on travel-related videos:
- 66% watched videos when dreaming about taking a trip
- 65% watched videos when picking a destination
- 54% watched videos when selecting accommodations
- 63% watched videos when searching for activities to do at a destination
- 42% of travelers are encouraged by YouTube content
At this point, you’re possibly saying, “Okay, we get it, video is critical! Can I plan the trip already?”