As the number of video bloggers (vloggers) making bank continue to rise and YouTube continues to get more than a billion users every month, let’s take a look at why video blogging is good for your business and a great addition to your overall presence online.
- Form relationships with customers – Let customers to get to know you by putting a “face” to your company. By showcasing your brand identity, personality, and values with a human being, customers will warm to you and feel as though they are dealing with a real person.
- Show your knowledge – Connecting with people thru video gives you a matchless chance to share your enthusiasm for your business and demonstrate your expertise. Letting folks see who you really are (and you know your stuff) will raise your credibility and may affect if they will buy your services or products.
- Display your successes and hard work– Vlogging is the perfect chance to give possible customers a peek at the best marketing campaigns and events you’ve been working on. Letting people see behind the scenes gives them a look at how you vibe and let you show how much work goes into doing what you do.
- Connect with your audience – By getting comments on your video content, you can reach out to your target audiences and seek their views on what topics they are interested in hearing about. Then this can serve as your guide for future video topics.
- Provide advice and training – Vlogging can be educational as well. You could make use of your vlogs by providing step-by-step tutorials on how to do things like upload a blog or posting a tweet?
- Raise your SEO ranking – By bringing a visual element to blogs, you enrich your visitors’ experience on your website, which can help to raise your SEO rankings.
If you have a smartphone, you have the ability to take great videos even though the screen is small. Use your phone to record video on the road, impromptu interviews, documentary footage, or life on the road. Sometimes it’s not practical to have a large camera with you, so recording on your smartphone can work well for you.
- Use landscape orientation and not portrait orientation while recording so that your video can be viewed on a widescreen monitor or television. You’ll capture more in the actual video and it looks more natural.
- Fill the frame with your subject, or place them slightly off-center to create a more visually interesting scene. You want the viewer to see what you want them to see, not wishing that they could zoom in all the time.
- Do not overuse your flash. The flash on a smartphone (and cameras as well) tend to be bright and harsh. Try to find natural or artificial light sources that frame your subjects or highlight the areas you want everyone to see.
- Avoid backlit-settings when interviewing people. The light behind them, or behind you if you are recording yourself, will light all the wrong things. The camera will compensate and dark areas will become darker. Find a light source that is off to the side.
- Use time-lapse photography for interesting photos and video. Objects and events that would normally take hours, days, months, or years can be captured and then viewed later at a much faster speed, thanks to time-lapse photography techniques.
- Try using different accessories to take photos and videos. You could get a bike mount, a tripod, or a telephoto lens. This will allow you to take your smartphone to the next level.
- Everything from basic editing to adding transitions, titles, and effects is simple on both iOS and Android mobile phones. Mobile apps can streamline the video-editing process and help you create amazing videos.